I can’t tell you how many of my friends don’t shop at Nordstrom simply because they find it to be totally overwhelming.
I can understand- I used to feel the same way. Walking into an enormous department store- it’s easy to be confused and not know where to even begin.
Today I am going to break it down for you!
Basically Nordstrom’s is divided into mini boutiques- all with their own identity.
Point Of View
This is the section that I frequent the most, it has somewhat trendy pieces- but is also mainstream and more affordable than most of the other sections! Examples of designers are Halogen and Vince Camuto. The top I’m wearing above is from this section!
This is definitely more trendy- and more expensive. There are more designer labels in this section. It is designed for hip and trendy fashionistas! Here you will find Vince, Theory, Tory Burch to name a few…
Savvy is even more upscale that Individualist! In our Nordstroms you have to walk through this section to get to the ladies room (which is lovely in itself!). You will find J Brand, Marc by Marc Jacobs and Joie. According to Nordstrom’s website, Savvy is for ‘Edgy, of-the-moment looks for the confident, fashion-forward woman.’
You can tell just from the furnishings that you are now in an even more expensive area- different lighting, decor, even glass walls separate it from the other sections! Here you will find the most expensive designer wear- at very expensive prices. They often have clothing from new designers in this section- for example you will find Rag & Bone, Rachel Zoe, Helmut Lang… hint: I have NEVER bought anything in this section!!
B.P. (Brass Plum)
This is the teen section- but don’t let that scare you off! I have seen plenty of 40 somethings browsing in this area (and not for their daughters!). I have bought scarves, belts and even a top or two in B.P. I will say though, be prepared- the sizes are small and quality is poor. Prices are cheaper though! I’d also recommend not shopping in this section too often- trends for 16 year olds just aren’t cute on 40 year olds.
This is where to find your new jeans! Ask a salesperson to help you- they know each brand very well and can steer you in the right direction. The best news is that if you pay full price for jeans, they will do alterations for free! Yes, for free! Quick note- when having your jeans shortened, be sure to ask for the original hem to be re-attached! Brands in this section: Free People, Citizens of Humanity, Paige and 7 for all Mankind.
Again, according to the Nordstrom website, Studio 121 is ‘Chic, sophisticated wardrobe essentials for work and weekend.’. Here you will find classic pieces, nothing too trendy, but great basics that are well made and will never go out of style. Look for brands such as Eileen Fisher and Classiques Entier. It’s perfect for anyone over 40!
Ralph Lauren, Anne Klein, Isaac Mizhari are all brands you will find in this section. Similar to Studio 121, this area is for mature shoppers who like classic, well made pieces from mainstream designers. You will also find coats in this section.
I haven’t covered every section- it is a big store- but hopefully this breaks it down a bit for you! Don’t be afraid to wander into any section and ask for help- the salespeople are usually extremely friendly (they are known for their excellent customer service). One time I brought in a skirt from home and asked for help finding a top to go with it. The sweet sales gal hunted all over the store and filled a dressing room with about 12 different options that I never would have found on my own!
Top and Jeans from Nordstrom, Shoes: Target, Necklace: Macy’s